WeTalkFootball

London-Based Football Media Brand

We Don't Just
Watch Football.
We Live It.

WeTalkFootball is one of the UK's most-watched independent football channels — delivering analysis, culture, entertainment, and football stories to a global audience of millions.

550K+

YouTube Subscribers

370M+

Combined Views

3M+

Monthly Views

Latest Video See all →

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Our Story

Born From a Passion for the Beautiful Game

Two brothers, one vision — to build the most authentic football content brand on the internet. From zero subscribers to a global community.

Football passion
Stadium crowd

By the Numbers

The Scale Speaks for Itself

550K subscribers. 370 million views. 3 million monthly impressions. Discover the full picture of WeTalkFootball's reach.

Commercial

Partner With a Trusted Football Brand

Reach a young, passionate, global football audience through authentic content partnerships and brand integrations.

Football stadium

Get Involved

Ready to Join the Conversation?

Whether you're a brand looking for authentic reach or a fan who wants more, we'd love to hear from you.

About Us

The Story Behind
WeTalkFootball

What started as a passion project between two football-obsessed brothers in London has become one of the most-watched independent football channels on the internet.

Our Story

Built on Pure Football Passion

Two brothers from London decided to do something about their football obsession. Not content with simply watching the beautiful game, they wanted to talk about it — to analyse it, celebrate it, debate it, and share it with anyone who'd listen.

So they launched WeTalkFootball on YouTube. No studio setup. No grand strategy. Just a camera, a microphone, and an encyclopaedic love for the sport that connects billions around the world.

It took more than two years to reach the first 1,000 subscribers. Two years of filming, editing, uploading, and wondering if anyone was listening. But those early supporters weren't just numbers — they were the foundation of a community that would eventually span the globe.

Today, WeTalkFootball has grown into a multi-platform media brand with over 550,000 YouTube subscribers, 370 million combined views, and an audience across more than 50 countries. The content has expanded — from match reviews and tactical analysis to player profiles, mini-documentaries, language explorations in football, and entertaining football culture pieces — but the core has never changed: authentic, passionate, quality football content made by fans, for fans.

What Drives Us

The DNA of WeTalkFootball

Everything we create comes back to these principles. They're not rules — they're who we are.

Passion First

We started because we couldn't not. Football isn't a topic we cover — it's who we are. That genuine obsession is the engine behind every video, every debate, every story we tell.

Hard-Earned Growth

No shortcuts. No shortcuts. Every subscriber was earned one video at a time. From the first hundred to the first hundred thousand — it took years of showing up before the world started paying attention.

Quality that Compounds

Sharper scripts. Better production. Deeper research. The content kept improving, and the audience kept growing. 370 million views isn't luck — it's what happens when you refuse to stop getting better.

Built for the Community

Our audience spans more than 50 countries. Different cities, different accents, different club loyalties — but all united by the same love. We create for them. Not for algorithms, not for trends.

Multi-Platform by Design

From long-form YouTube documentaries to punchy TikToks — we've evolved how we tell stories without ever losing the voice. Different formats, same authenticity.

Always Independent

No boardroom, no corporate mandate. Just two creators who answer to their audience. That independence is our biggest asset — and something we'll always protect.

"We started this because we love football. Everything else — the subscribers, the views, the partnerships — came because we never stopped being authentic."

— The Founders, WeTalkFootball

Community

What the Fans Say

Real words from the community that built WeTalkFootball.

"WeTalkFootball is the only football channel I watch every single upload from. The analysis is genuinely elite — better than most TV pundits."

J

Jamie O.

Subscriber since early days · London

"Found them through a TikTok clip and went down a 4-hour rabbit hole of their YouTube. Honestly the most authentic football content out there."

M

Marcus T.

Viewer · New York, USA

"As a brand we were skeptical about YouTube sponsorships — WeTalkFootball changed our minds. The audience engagement was unlike anything we'd seen."

S

Sarah K.

Marketing Manager · Sports Brand

What We Cover

Football, In Every Dimension

Match Analysis

In-depth tactical breakdowns and post-match reviews

Player Profiles

Deep dives into the careers and stories of football's biggest names

Football Culture

The stories, traditions and language of the beautiful game

Mini Documentaries

Cinematic explorations of football's most compelling stories

Our Numbers

The Numbers Behind
WeTalkFootball

Consistent growth, authentic content, and a global audience that keeps coming back.

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Growth

Our Audience Journey

From zero to 370 million+ combined views — steady, organic growth built on quality content.

Audience Breakdown

Where Our Fans Are

United Kingdom (28%) United States (15%) Canada (5%) Germany (4%) France (3%) Rest of World (45%)

Geography

Audience by Country

YouTube Audience

55% from UK, US, Canada, Germany, France, Australia, Norway & Sweden

TikTok Audience

65% of views come from the UK and USA

Cross-Platform

Averaging 3 million views per month across all platforms

Partner With Us

Reach Millions of
Football Fans

Collaborate with one of the UK's most established independent football media brands. Authentic content. Real engagement. A trusted audience.

Why Us

Why Brands Choose WeTalkFootball

Authentic Reach

Over 550K subscribers and 370M views built organically — no shortcuts, no bought followers.

Brand-Safe Content

Professional, editorial-quality football content. No controversy, no clickbait — just quality storytelling.

Global & Targeted

55% of our YouTube audience is based in premium markets: UK, US, Canada, Germany, France and Australia.

Multi-Format

Long-form YouTube, short-form TikTok, social content — we deliver across formats to maximise exposure.

Audience

Who You'll Reach

90%

Male Audience

Under 45

Core Age Range

55%

USA & Europe Based

3M+

Monthly Views

Ideal Partners

Who We Work With

We partner with brands that align with football culture and resonate with a young, global, sports-passionate audience.

Sports BrandsGaming & EntertainmentFashion & LifestyleTech & AppsFood & BeverageTravelFinanceAutomotiveHealth & Fitness

How It Works

What a WeTalkFootball Partnership Looks Like

Example Brief

Sports Apparel Brand · Integration Campaign

3

Videos

2.1M

Impressions

8.4%

Engagement

Step 01

Brief & Strategy

We align on your goals, target demo, and key messages. No generic read-outs — we build the integration around the content, not on top of it.

Step 02

Content Creation

Your brand is woven naturally into our videos. The audience trusts us because we only partner with brands we actually believe in.

Step 03

Multi-Platform Amplification

We push across YouTube, TikTok, and social — maximising reach and ensuring your message hits every corner of our audience.

Step 04

Reporting & Results

Full analytics pack: views, watch time, click-through, sentiment. You see exactly what your investment delivered.

Download Our Media Kit

Full audience breakdown, platform stats, content formats, and past campaign examples — everything you need to pitch internally.

Support Us

Help Us Keep
Football Independent

WeTalkFootball is built on passion, independence, and community. Your support helps us keep creating the football content you love.

Patreon

Patreon

Join our inner circle. Get exclusive content, early access, and help shape the future of WeTalkFootball.

Coming Soon
Official Store

Official Store

Official WeTalkFootball merchandise is on the way. Premium gear for the football community.

Every View, Share & Sub Counts

The simplest way to support us? Watch our videos, share them with your mates, and subscribe. Independent football media thrives when the community shows up.

Contact

Let's Talk
Football & Business

For partnerships, sponsorships, collaborations, media enquiries, or anything else — we'd love to hear from you.